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AWG Brands History

Keeping up with consumer trends for almost 40 years!

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1984

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Always Save & Best Choice brands products available in stores for the first time.

The initial Always Save launch included 140 items and promised quality products at the best everyday price. Best Choice items were developed to compete with national brand equivalent items.

1985

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One year after launch, Always Save and Best Choice case sales topped $13 million.

Always Save had grown to 445 products and Best Choice had in excess of 360 items.

1988

Best Choice Save-A-Label launched.

After one year, 3,700 groups had signed up.

1991

Best Choice Premium brand launched with 13 SKUs.

1994

Best Choice Value Club launched as a 70-SKU product line of value size and club pack products.

2000

Best Choice Superior Selections launches initially as a multi-serve frozen entree program with 12 SKUs.

2004

awgbrands.com created – Always Save & Best Choice celebrate 20 years.

2005

Always Save gets an updated label design – AWG begins carrying IGA products to serve IGA retailers

2007

Best Choice Clearly Organic introduced to the market with more than 100 items.

2010

AWG Brands sales reach $1B annually.

2012

Superior Selections brand returns with 112 premium, top-tier products.

2013

AWG Brands win “Most Outstanding Private Label” from Private Label Magazine.

Best Choice and Clearly Organic begin packaging design updates with the Best Choice food logo getting updated to change the script font.

2014

Best Choice Clearly Organic re-introduced.

2017

Clearly Organic is rebranded Clearly to encompass Gluten Free and Free From products in addition to Organic items.

2018

Always Save logo gets an update and packaging refresh begins.

2019

Clearly brand reincorporates the Best Choice sub brand.

2020

Best Choice Superior Selections relaunched as elevated everyday value tier with a new look.

2021

Best Choice Superior Selections Frozen Desserts win GDUSA design award.

2022

Best Choice food, over-the-counter, and vitamin redesigns start along with a complete redesign of the Clearly by Best Choice line.

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