The best value retailers in the industry know their customers, understand their shopping habits, and evolve their in-store selections and merchandising to optimize based on those insights. To effectively compete at the shelf, reviewing and resetting categories consistently is key. New items, the right assortment, correct aisle flow and updated shelf signage help consumers find the products they want.
To help AWG member retailers achieve these goals, the Merchandising and Category Management teams are consistently performing deep-dive analysis on important categories and delivering the best practices developed in those assessments in the form of Category Initiatives. These initiatives are designed to help member retailers improve shelf performance and sales in under-performing categories all in an effort to attract and retain customers.
While category initiatives are focused on center store departments including frozen and dairy, they are also offered in departments served by VMC. The initiatives are built using relevant vendor information and insights, and syndicated data from Nielsen and IRI. Background information and statistics on each category are included along with informative updates on category trends.
