Nutrition incentives – Have you seen them in your community? Have you heard about them? If you haven’t, you will.
Nutrition incentives are here and growing. They come with lots of names: GusNIP, SNAP incentives, produce prescription programs, fruit and vegetable programs, and Food-As-Medicine. They are sponsored and run by local community agencies, state government agencies, health care organizations – even health insurance providers. The money for incentives can come from the government, companies like insurance providers, foundations and other sources.
What are they all about? The programs subsidize the purchase of healthy foods in an effort to improve the dietary habits and choices of customers. Some of the programs have a secondary goal which is to help local agriculture producers by only subsidizing foods that are produced locally or regionally.
How do they work? There are variations from program to program, but from a store’s point of view they tend to operate in just two ways. People who receive the incentives can simply get a discount for eligible foods at the point of purchase – 50 percent off produce for example. The other way you will see this is that people who buy particular goods get coupons – either paper or electronic – that they can bring back and redeem for eligible products at a future shopping visit.
Incentives are aimed at improving the health of people who are experiencing food insecurity. So, in almost all of the programs the people who receive the incentives are SNAP recipients.
Should you care? In short – yes. Nationally, there are about 50 federally funded programs providing incentives. They are not large; many serve communities within a state – not the whole state. But the number and size of the programs are growing each year. Over time, it is likely that non government funded programs will proliferate as well. These programs provide an important boost to the healthy purchases of SNAP customers and in turn may provide a boost to your sales. They can also fit in very well with a heathy eating program you are running in your store.
So, back to the top. Nutrition incentives – if you have not seen them you will. You should take a look at these programs and decide if you want to participate in them for the benefit of your community and your stores. Do you want to help your customers who need help making healthy purchases? Do you want to see an increase in your produce sales? Do you want a program that complements your healthy eating promotions?
If you want more information about these programs you can find out more from the National Grocers Association Foundation Technical Assistance Center at https://www.ngaftacenter.org/. There, NGA officials can answer any questions you may have about how the programs work, where they are, how you can participate and what you would need to do to participate. The NGA program is free to retailers, who can get more information by emailing [email protected].
