The private brands segment of natural and organic foods is seeing explosive growth as consumers look for affordable, healthy and organic food options. This is demonstrated by Kroger’s press release earlier in 2021 where they announced their Simple Truth brand had more than $3 billion in total sales, which is over 11 percent of their branded portfolio sales, an all-time high. At AWG, our Clearly by Best Choice sales increased by over 32 percent in 2020 and we continue to expand and invest in this program. 

How can you get in on these sales? 

Get your assortment right. Having the right product is key. That’s why the AWG Brands team created suggested product lists for different size stores. These lists tell you top selling items, along with how to buy most appropriately so you cater to consumers’ needs at every stage of their nutrition journey, regardless of store size.

Win on Price. Both AWG and VMC support Clearly by Best Choice products with deals in events throughout the year. Line drive pricing twice a year on both organic and gluten free items give you the opportunity to get 25 percent off deals consistently. Power Buy & temporary price reduction items are available through VMC during each event. Event deals on the AWG side supplement all these offerings. Look for Clearly by Best Choice items in events throughout the end of 2021.

Merchandise. Clearly by Best Choice items have been added to all suggested planograms through AWG’s Merchandising department. Best practices for shelf placement and number of product facings can be found there. Plus, Clearly by Best Choice signage is available on the AWG eComm site to help guide consumers looking for products to fit their lifestyle. 

Promote. AWG Brands supports Clearly by Best Choice throughout your marketing and advertising channels. New shelf tags are available to grab attention at the shelf. Digital coupons help drive consumers from online channels to certain products in-store. Social media content like dietitian recipes and turnkey graphics are available on clearlybrand.com and in the AWG Brands Retailer Playbook. 

Build out your wellness profile. Succeeding with Clearly by Best Choice isn’t the only way you’ll meet the needs of customers looking for lifestyle options. The Choose Wellness program can also help you broaden your perception as a store for consumers looking for healthy, nutritious options.  

Make sure to reach out to your AWG Store Brands or VMC Sales Representative to help you make Clearly by Best Choice a part of your strategy.