To help support member retailers in marketing to consumers, AWG Brands creates marketing themes that coincide with AWG Category Sales events. These themes guide marketing efforts during the event time frame in order to highlight AWG Brands products through multiple avenues, both in-store and online. 

As AWG ends its second full year facilitating the Retail Marketing Network (RMN), the data shows that the progress this program has made is impressive. The first year was a period of learning and growth, setting the stage for subsequent successes. As the second year concludes, AWG reflects proudly on its achievements, including the fact that we are now offering participating members an RMN revenue share at the end of each quarter, highlighting the program’s value.

The flour category is experiencing significant growth, driven largely by an increase in bread baking. New and frequent bread bakers are contributing to this surge, with nearly two-thirds of bread bakers reporting they are baking more than they did a year ago. This growth is particularly pronounced among younger generations, including millennials and Gen Z.