The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.

Celebrating 25 years of culinary creativity and elevated experiences, Superior Selections® by Best Choice® is receiving an updated logo and packaging design this year!  This brand delivers delight to consumers who want gourmet products made affordable.

Each year since 2022, AWG Brands works with the University of Kansas Business School’s Brand Management class.  The class is asked to develop a brand strategy, including sales, marketing, and consumer activation, for AWG Brands.  The winning team receives a scholarship from AWG and all of the students in the class receive AWG Brands product goodie bags.

AWG Brands continues to demonstrate its commitment to the grocery industry by launching impactful marketing campaigns that resonate with both consumers and retailers.