Programs
Pricing Strategy
According to Nielsen shopper surveys, >50% of shoppers’ price perception is driven by the price on 10 or less items. Spending time in retail or being a shopper, we know the top items right off the cuff; milk, eggs, bread, bananas. How do we identify all the other items that are important to our shoppers?
AWG Brands
Pawsitively Profitable
While many pet parents feed their furry family members a combination of dry kibble and wet pet products, a growing number of these consumers are choosing wet food exclusive diets for their cats and dogs for health, hydration, and dental reasons.
