AWG Brands offers a portfolio of health, beauty, and wellness (HBW) products from value-centric to free-from offerings. Always Save and Best Choice brands have expanded in these categories over the past year, and will continue to do so in 2025, as 21% of consumers expect to purchase more private brands in the next 12 months within HBW categories. (FMI, The Power of Private Brands I, 2024). Consumers are not only purchasing private brands within HBW for a lower price, but also because they trust the quality and 81% of consumers see private brand personal cleansing products to be the same or superior quality as compared to the national brand item. (Kearney-Bolt Insights study of 4,000 consumers)
Always Save Expands in HBW with New Items in 2024:
For the value-focused consumer, Always Save offers 20+ HBW products within cough and cold, digestive health, first aid, oral hygiene, pain remedies, and personal cleansing. These items offer comparable products at a fraction of the cost, and include options for kids and families.
Staying healthy at home is now easier with Best Choice
Best Choice covers a majority of HBW categories with national brand comparable products in baby, cosmetics, cough and cold, digestive health, eye and ear care, family planning, feminine hygiene, first aid, foot care, hair care, oral hygiene, pain remedies, personal cleansing, shaving needs, skin care, and vitamins.
Home Health – A new line of Best Choice home health devices launched in 2024. These products are available at a lower cost than national brand offerings while providing high quality results. Products include wrist and arm blood pressure monitors, two sizes of heating pads, temple and digital thermometers, and thermometer probe covers.
Vitamins – One of many major category overhauls in 2024 happened in the vitamins category. Private brand vitamins are the number one brand nationally in dollar and unit shares. The Best Choice vitamins portfolio increased in 2024 to 80+ SKUs, featuring brand new gummy vitamins which are growing in popularity among shoppers. The new vitamin assortment also capitalized on growing trends such as melatonin, chewable, and multivitamins.
NEW LOOK! Best Choice HBW packaging is receiving an updated design this year! Instead of matching the national brand equivalent look, Best Choice HBW products will receive a modern, cohesive design that better brands the products together. The bold color pallet and product attribute call-outs will make it easy for customers to shop.
Clearly by Best Choice Provides the Free From Solution
Free From is a growing trend in HBW as a third of cleansing shoppers are seeking natural products. Clearly by Best Choice addresses the trend towards desired natural ingredients within shampoo, conditioner, body lotion, and body wash in three scents: Citrus Thyme, Lavender, and Tea Tree. These items are free from synthetic dyes and fragrances appealing to the natural shopper at a lower cost than national brand alternatives.
