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Value Proposition ToolBox

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Value-conscious consumers are savvy. They don’t want cheap—they want the best product for the best price. Consumers can choose from the opening price point option of Always Save or the national brand alternative assortment of Best Choice. They can explore Clearly by Best Choice, a brand that delivers nutrition-driven products, and the elevated everyday value of the Best Choice Superior Selections line that promises a touch of something special. 

AWG Brands are designed to help you get customers in the aisle and build baskets, all while delivering a price perception that helps you compete with value retail outlets. Plus, AWG Brands extends its value proposition throughout the store.

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Welcome

The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.
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