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Value Proposition ToolBox

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Value-conscious consumers are savvy. They don’t want cheap—they want the best product for the best price. Consumers can choose from the opening price point option of Always Save or the national brand alternative assortment of Best Choice. They can explore Clearly by Best Choice, a brand that delivers nutrition-driven products, and the elevated everyday value of the Best Choice Superior Selections line that promises a touch of something special. 

AWG Brands are designed to help you get customers in the aisle and build baskets, all while delivering a price perception that helps you compete with value retail outlets. Plus, AWG Brands extends its value proposition throughout the store.

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As the calendar turns to a new year, it’s time to celebrate another milestone: 40 years of Best Choice, the flagship brand in the AWG Brands portfolio. From the beginning, the goal of Best Choice has been to perform equal to or better than nationally branded products. It has also always carried a 100% customer satisfaction guarantee.

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Dia de los Muertos, or Day of the Dead, is an ancient Mexican holiday that dates back more than 3,000 years. It celebrates the lives of deceased loved ones and welcomes their souls for a brief reunion. Altars or memorials are often created with photos, favorite foods, candies, drinks, and candles to honor those who have passed away.
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