The Hispanic community is the fastest growing ethnic group in the United States. By 2020 this community will account for half of the population growth in the U.S.
It’s important to note that 67 percent of Hispanics are U.S. born. This means Hispanics are our nation’s youngest ethnic group with a median age of 27. One-third of the Hispanic population is under the age of 18, giving us more than 56 years of effective buying power.
That buying power is already substantial: Hispanics spend more than $94.7 billion on consumer packaged goods yearly. Here’s how to make sure you are delivering on needs for Hispanic shoppers and in-turn helping them buy:
- Hispanics are interested in new products spread across all departments.
- Hispanics spend 25 percent more time using the internet on their phones compared to the general population.
- Parents are 40 percent more likely to bring their kids to the store; cater to the families.
- They demonstrate an affinity for meal preparation.
- Healthy eating is important to Hispanics. They are more likely to purchase natural and organic foods.
Asian & Italian
VMC offers a wide variety of active Hispanic-specific items and is also expanding into other ethnic areas including Italian and Asian. Not only are these ethnic groups growing in the United States, but Americans are becoming more adventurous in their diets and willing to try new foods.
SELLING TO HISPANIC SHOPPERS: Contact Juan-Carlos Villanueva
