1. Snack Attack

Snacking has become an essential part of American culture and daily life. We walk through how consumers like to snack, the four categories of snack-related items and how the different generations view snacking. Getting your store set up to meet these needs could keep those sales going in the right direction. Contact your District Sales Manager for more information on Snacking Opportunities

2. Options Abound for Deli/Bakery

Since AWG stores range the spectrum, it’s not necessary for each store to have the setup or product offering in their deli and bakery departments to win sales. Find out ways that stores can offer low or no-labor products and how grab and go and meal solutions are meeting the need of the consumer. Contact Kim Cates for more information

3. Why you Should Care About your Customer’s Self-Care

Personal wellness is a much broader subject than you might imagine. Your consumers view self-care and wellness in varied ways, so it’s important that you have a nuanced and informed view of how consumers view these topics. Nine in 10 consumers want you to be more involved in their wellness, so we take you through strategies to appeal to this need and also drive sales numbers. Contact your Division Sales Manager or local VMC Representative for more information

4. Store Brands a Must

If you’re not aware of the strong desire by younger generations for strong store brands, then you likely aren’t paying attention. Younger consumers have less loyalty to national brands than ever and are open to trying store brands and buying them regularly. Your product mix and how you present these to your consumers could be the difference in your bottom line. Contact your District Sales Manager or AWG Brands Representative for more information

5. Plan for Planograms

Category Sales Initiatives are offered throughout the year by the AWG Corporate Merchandising team, but are you implementing them? The numbers speak for themselves – retailers who follow these resets see sales increases again and again. Find out what you get, how the planograms are designed, and how you can make them happen in your store. Contact David Dunn for more information.