The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides federal grants to states for supplemental foods, health care referrals, and nutrition education for low-income soon-to-be or new mothers and their children. As a cost-containment measure for the WIC program, private brands are utilized where possible. Each state maintains a list of items that have been approved at the state level for WIC participation. AWG Brands participates in 27 state WIC programs managing more than 550 product formulas to meet state WIC requirements.
WIC
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Award-Winning Campaigns that Drive Sales & Consumer Engagement
AWG Brands continues to demonstrate its commitment to the grocery industry by launching impactful marketing campaigns that resonate with both consumers and retailers.
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The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.
