AIM ACT

AWG Brands continues to demonstrate its commitment to the grocery industry by launching impactful marketing campaigns that resonate with both consumers and retailers.

The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.