Meet the Brands: Best Choice
Compare to National Brand Equivalent
Comparable quality, better price. Best Choice® offers customers more than 3,300 products that meet or exceed the quality standards of national brand alternatives while leveraging scale and efficiency to keep the pricing lower than equivalent items. The portfolio includes center store, dairy, frozen, fresh, non-food, health, beauty, and general merchandise to help build brand trust and awareness throughout your store. All products are backed up by a 100% guarantee.
- 3,300+ products
- Departments: center store grocery, dairy, meat and seafood, bakery, produce, health beauty & wellness, non-food, general merchandise
- Quality consistent with technical and/or nutritional specifications of national brand equivalent item
- Comparable flavor and sizing assortment to mainstream national brands
- Hi-Lo pricing strategy with lower cost, but higher average gross margin than the national brand equivalent. Incremental digital coupons add additional savings to consumers.
I compare and save with Best Choice®. These products meet or exceed quality standards of name brands, while saving me money. From the pantry to the freezer and the medicine cabinet to the cleaning supplies closet, Best Choice® has something for every area of my home. Backed by a 100% guarantee, I can trust Best Choice® for thousands of quality products at the right price.
Consumer perspective
1987
Best Choice brand launches its philanthropic program, Save-A-Label. This program has served as a beacon of community support, strengthening the bond between AWG member retailers and their communities. Over the past 37 years, more than 9,100 non-profit organizations have benefited from this program, making a significant difference in local communities.To learn more visit save-a-label.com.
2013
Best Choice starts a packaging design update with the food logo receiving an updated font.
2022
Best Choice starts a design process for food, over-the-counter medicine, and vitamin product packaging.
2023
Best Choice launches its redesigned consumer website.
2024
Best Choice kicks off new item programs, like yogurt, salty snacks, and “Best Choice from the Bakery” and “Best Choice from the Farm” perimeter products.
2025
Best Choice brand celebrates 40 years as a compare and save line of products!
