Extend Your Digital AWG Brands Consumer Connection
Consumers looking to maximize their dollars due to inflation have changed their shopping mindset. In trying to save money, more consumers are shopping for private brands, both in-store and online.
In the first three months of 2022, AWG retailers utilizing Freshop, an AWG preferred online-shopping partner, have seen same-store sales of AWG Brands items increase 6.8 percent. That number jumped to 12.6 percent between February and May. With this knowledge, the AWG Brands team is working to ensure AWG Brands offerings are relevant and easily found online as this sales acceleration continues.
Enhance Backend Data
To help retailers have better success presenting AWG Brands products online, the AWG Brands team is continually adding more information into the product information database and actively acquiring new images of AWG Brands products. Instead of needing just one image of the most popular flavor or variety of an item for print advertising, all items going forward will have images of all sides of the product to give online shoppers the ability to research a product online just as they would at the store. Asking your online shopping provider if they have an active connection to real-time AWG Brands product and image data will ensure this backend data is the most up-to-date.
Optimize Keyword Search
When consumers shop online, the search bar is often one of their best friends. It makes finding their items easier without having to scroll through the full grouping of items. Online shopping platforms can help retailers enhance this search activity. This includes regularly checking search history to see what terms are rising to the top. Understanding what customers want can inform your product assortment. If you notice trends early and ensure you have an item supply, you’ll not only meet the wants of those consumers shopping for the item, but maybe other consumers as well. Tying more profitable AWG Brands items to popular search terms will also enable consumers to find items more quickly.
Target Online Advertising
Making the most of online shopping doesn’t stop with the online shopping environment. It is important for retailers to advertise AWG Brands products directly to shoppers most likely to shop online. Send out emails featuring AWG Brands items that link directly to that product on your online shopping platform, run items in digital ads just as you would traditional ads, and cross-promote categories through your online catalog just like you would in store. Adding these tactics into your consumer outreach will help increase consumer engagement and trial of AWG Brands items.
