The U.S. Hispanic population continues to grow in size, influence, and buying power. Circana reports that Hispanic households deliver 16% of total U.S. Consumer Packaged Goods (CPG) growth — even though they represent only about 14% of U.S. households (Circana, 2024). Hispanic shoppers are highly engaged, brand loyal, and over-index in key categories such as fresh, beverages, snacks, and household essentials.
If these shoppers aren’t in your stores, they’re in someone else’s.
Hispanic consumers are a driving force behind growth — and if your store is not actively reaching them, you are missing out on meaningful traffic, sales, and long-term loyalty. The competition for their attention is real, and now is the time to act.
AWG’s Retail Marketing Network (RMN) helps vendors and retailers turn this opportunity into results. Even as a wholesaler, RMN programs are customized for each store banner, website, and social media presence. Using a mix of tactics—from Meta ads and website banners to Grocery TV and in-store audio—to reach shoppers both online and in-store. These represent a sample of the broader strategies RMN deploys to keep CPG brands top-of-mind and drive shoppers into your aisles.
From major cultural moments like Hispanic Heritage Month (September 15th – October 15th) and the World Cup (Summer 2026) to everyday shopping occasions, RMN engages vendors to create promotions and messaging that inspire trips, highlight products, and increase basket size. RMN partners with both Hispanic and mainstream brands to showcase the items your shoppers love most — giving them more reasons to visit your stores.
The impact is clear: stronger vendor partnerships, increased in-store traffic, and mutual growth.
RMN is open to all member retailers. Reach out today to the RMN Team at marketing@awginc.com to learn how these programs can help your stores win.
