Hispanic shoppers are an important and growing part of many communities — and connecting with them in meaningful ways builds loyalty and drives sales. That’s why AWG Brands is excited to announce that starting in 2026, Hispanic-focused marketing campaigns will be included quarterly in the Marketing Success Kits.
Each quarter, member retailers will find ready-to-use graphics and copy in both English and Spanish, making it easier than ever to market directly to Hispanic families in their area. The 2026 lineup includes:
Q1– Día de Reyes (January):
Celebrate the tradition of Three Kings Day.
Q2 – Día del Niño (April):
A day to honor and delight children.
Cinco de Mayo
Q3 – Back to School (August):
Featuring products and messaging that resonate with Hispanic families.
Hispanic Heritage Month
View the full AWG Brands Hispanic Item List HERE
Q4 – Día de los Muertos (November)
Celebrate this vibrant and meaningful holiday.
These turnkey assets are designed for use in social media, digital ads, email campaigns, and in-store signage—making it simple to deliver a consistent, culturally relevant message across all marketing channels.
By embracing these campaigns, you are not only showing your shoppers that you value their traditions, but you’re also creating new opportunities to engage, inspire, and grow basket size during key moments throughout the year.
Be sure to download the new Marketing Success Kits each month and plan ahead to bring these celebrations to life in stores!
