AWG Brands leverages the One Source Program to help AWG Member Retailers remain current and address product gaps in AWG Brands items throughout Center Store categories. Each month, the program focuses on critical AWG Brands new items, voids, and active conversions. A monthly review identifies key focus items, which may be chosen for various reasons.
- Core items, such as Best Choice peanut butter, that may be missing at shelf level.
- Products undergoing changes or replacements, such as the shift from Always Save to Best Choice potato chips.
- Seasonally relevant products, such as Best Choice soup, before colder weather arrives.
- Trending and successful products.
- Trending and thriving products in the market that are underperforming at AWG.
- Newly added products to the AWG Brands assortment.
This program is designed to ensure AWG member retailers stay up-to-date with AWG Brands in the following key areas.
NEW ITEMS
AWG Brands new items are introduced throughout the year and a focus during the launch month within the One Source Program. This means that new items are tagged on shelf during the new item introductory period, allowing retailers to improve speed-to-shelf and take advantage of early savings! Not only can member retailers take advantage of early savings, but new items help stores stay relevant within the marketplace. All new items are backed by consumer and category trends, helping retailers stay competitive with national brands and against competitors as consumers look for the latest trends on shelf.
DISTRIBUTION VOIDS
Every month, AWG Brands analyzes product distribution to identify essential products that member retailers should carry on shelf. Focus items include top-selling products in the market and at other AWG member retailers that are absent from a particular store’s inventory, or a popular new item that was not worked onto shelf. Retailers can think of this piece of the program as a shelf checkup, catching top-performing or trending items not on their shelves.
CONVERSIONS
When AWG Brands product changes or replacements happen, they are included in the program to ensure the retailers are ready to order the new item when out of the old. AWG Brands times conversion inclusion to be as close to possible with the change over to the new item so store shelves don’t sit empty.
Through July of 2025, the One Source Program has helped AWG member retailers work in:
- 81 new items improving speed to shelf to get selling faster!
- 109 voids ensuring key private brand items on shelf that consumers are looking for!
- 23 conversions to better prevent out-of-stocks during transition periods!
