The checkout is the highest impulse location of the store and the most visited. In fact, the checkout category ranks in the top 10 categories with the highest sales, and the checkout category brings in higher profit margins compared to the rest of the store.
AWG has partnered with Complete Fixture Solutions to create a new checkout fixture program that provides retailers with front-end merchandisers at NO COST to capitalize on the checkout impulse opportunity.
AWG takes a holistic approach to their front-end merchandiser program by producing fixtures that maximize sales through designs backed by science and increasing profits with Grocery TV and LED lights. There is no better way to increase your customer transaction size. You can get all of this and more through the AWG Checkout Fixture Program.
How It Works
The AWG checkout fixture program is similar to other vendor display agreements such as those contracted with Frito-Lay, Pepsi or Coke. Vendors purchase dedicated display space on a portion of the fixture, which covers the cost of the entire fixture. Because of this, AWG can offer this program to our retail partners at NO COST.
For the AWG front end program, the cost of the fixtures is funded by Candy, Confectionery, Snacking and GM/HBC vendors, who contract dedicated planogram space on the new fixtures. The AWG front end checkout program runs for a period of three years.
As a participant in this program, the new fixture must remain at your front end, in planogram compliance, for the standard period of three years from date of installation.
New Features
Design Options – AWG has updated and expanded their fixture design options to fit your store’s needs. This includes fixtures for traditional checkouts, horseshoe (h-lane) checkouts and self-checkouts.
Expanded Planograms – AWG has introduced new Hispanic planograms to better fit retailer’s customer base as well as created planograms by division to capture each region’s best performing products.
Key benefit of the AWG Checkout Fixture Program:
• Increase front-end sales 15-30%
• Improve the customer experience at the checkout
• New revenue stream through Grocery TV advertising
• NO COST TO YOU!
Want to join or have questions?
Reach out to your district manager or Sammi Wassing to get the order packet that includes instructions to sign up to get fixture at NO COST.
Sammi Wassing
952-240-4419 – sammi@completefixture.com
