Throughout 2024, AWG celebrated the 40th Anniversary of Always Save. This milestone also commemorates the birth of AWG’s private brands program, AWG Brands. From dishing up cake and ice cream at AWG’s Innovation Showcase, to offering exclusive hold-down pricing, to launching new items, and hosting celebrations across the country at AWG division support centers, Always Save continues to make an important impact on the AWG business and consumers.
As the calendar turns to a new year, it’s time to celebrate another milestone: 40 years of Best Choice, the flagship brand in the AWG Brands portfolio. From the beginning, the goal of Best Choice has been to perform equal to or better than nationally branded products. It has also always carried a 100% customer satisfaction guarantee.
Some of the first items that helped launch the brand are still in the lineup today, including: cake mixes and frostings, refrigerated biscuits, dried beans, storage bags, dog biscuits, popcorn, and marshmallows, among other products. Today, the brand boasts close to 3,500 items from every category of the grocery store, including the original center store items, to frozen, dairy, bakery, produce, meat and seafood, health and beauty care, general merchandise, and more. The brand continues to grow, launching innovative and quality items. This past year alone, more than 200+ items were introduced.
What keeps AWG Brands going so strong after 40 years? The commitment to quality and value. AWG Brands products are regularly tested against benchmarks, and vendor partners are required to provide technical and label development specifications, shelf-life studies, a Food Safety Plan, and more quality control measures. These steps help AWG Brands stand behind the 100% customer satisfaction guarantee. This guarantee has been proudly displayed on every AWG Brands product since 1984. It ensures that if a customer is not 100% satisfied with the product, they can receive a full refund by taking it back to the store or contacting the AWG customer service team.
Celebrate 40 years of Best Choice with your customers in 2025. Celebration ideas include:
- Utilize the Best Choice 40th Anniversary logo and graphics available in the AWG Brands Retailer Playbook and on StoreFront. Share them in your ads and on your website or social media channels.
- Host demos to showcase and sample some of the newest Best Choice items.
- Throw an anniversary sale with throwback pricing.
- Create a rotating end cap featuring all Best Choice items. You can utilize planograms already created from the AWG Brands End Cap program and order your Best Choice 40th anniversary header card from Grocer’s Kart.
