inception in 1987, the Save-A-Label® program has served as a beacon of community support, strengthening the bond between AWG member retailers and their communities. What initially began as a short-term promotion to aid local grocers in backing their communities has evolved into a permanent fixture, owing to its popularity. Over the past 37 years, more than 9,100 501(c)3 non-profit organizations have reaped the benefits of this program, making a significant impact in local communities.
As the backbone of your community, your stores play a pivotal role in bolstering local non-profit organizations. By endorsing the Save-A-Label® program, you not only foster a positive customer sentiment but also cultivate loyalty and drive sales. Your endeavors directly contribute to the expansion of AWG Brands products, consequently supporting store growth. Whether your store has long championed the Save-A-Label® program or is just embarking on this journey, here are five recommendations to ensure your community engagement efforts stand out.
- UTILIZE THE SAVE-A-LABEL® SIGNAGE KIT
Access danglers, easels, brochures, and more via AWG Grocer’s Kart. This signage can be strategically placed around your store to raise awareness of the program and guide current participating organizations to the location of Best Choice® Family of Brands items. Remember, the first Save-A-Label® signage kit is complimentary! - PROMOTE THE PROGRAM WITH DIGITAL ASSETS
Leverage digital assets available in the Save-A-Label® Toolkit on Box. From program information to signage examples, logos, and social media posts, these resources can be utilized to promote the Save-A-Label® program both online and in-store. - REACH OUT TO NON-PROFIT ORGANIZATIONS
Collaborate with the AWG Brands marketing team to conduct a zip code search and obtain a list of non-profits in your community. Armed with this contact information and informative email copy provided by the team, reach out to organizations to inform them about the program and the availability of Best Choice® Family of Brands products at your store. - DIRECT CUSTOMERS TO THE SAVE-A-LABEL® WEBSITE
Guide customers to the Save-A-Label® program website, where they can find comprehensive information about participation. The website also facilitates an effortless sign-up process for non-profit organizations interested in joining the program. save-a-label.com - WORK DIRECTLY WITH NON-PROFITS TO SUPPORT THEIR EFFORTS
Embrace the collaborative spirit of the Save-A-Label® program by directly supporting non-profits. Many participating stores have gone above and beyond by matching donations received from Save-A-Label®, serving as label drop-off locations, or assisting organizations in shipping their labels to AWG.
By implementing these best-in-class community engagement strategies, your store and local non-profits can forge a stronger, more vibrant community where everyone can thrive.
