Consumers are overwhelmed as ever juggling home life, work responsibilities, and personal commitments. They count on retailers that offer convenient solutions to make grocery stock-ups easier. It’s no surprise that grab and go items continue to grow in popularity. Grab and go deli was one of the fastest growing fresh categories in 2022, experiencing double digit growth. And as of March 2023, grab and go deli meat was up 20% and grab and go cheese was up 12%, showing its continued strength.
As a premium deli brand synonymous with quality, Kretschmar® is proud to introduce a high-quality, great-tasting grab and go deli solution. Freshly Sliced is a new line of pre-sliced, gas-flush bagged deli meats and cheeses.
Kretschmar® Freshly Sliced offers more than terrific deli meats and cheeses:
Give Consumers What They Want: Consumers love the convenience and appreciate the quality of grab and go deli. In a recent survey, grocery shoppers perceived grab and go deli as a great middle ground option between the deli counter and packaged meats. Shoppers feel confident they can get their favorite deli foods without the wait and without giving up taste and quality.
Alleviate Labor Issues: Freshly Sliced items will be available in 8 oz. packs and arrive pre-sliced – for a less labor-intensive process. All that’s required at the store is weighing and stickering – NO time at the slicer necessary.
Maintain Freshness: Freshly Sliced will be packaged in a gas-flushed clear bag ensuring freshness and product integrity – with a suggested sell-by date of five days after merchandising.
Provide a Variety of Products: Kretschmar® will offer eight Freshly Sliced options featuring some of our top-selling products: off the bone ham, black forest ham, roasted turkey, hard salami, pepperoni, American cheese, provolone cheese, and mild cheddar cheese.
Sources:
IRI, Total US-MULO, Dollar Sales
Curtis Alan, Deli Customer Growth Mining, March 2023
