Self-scanning mobile checkout, also known as scan-and-go, has the potential to create
substantial growth opportunities for retailers. Here are a few ways in which it can drive
growth while, at the same time, address labor shortage issues.
1. Enhanced Customer Experience: By offering self- scanning mobile checkout, retailers
provide customers with a convenient and seamless shopping experience. Shoppers can scan items and pay for them in their mobile checkout app and just walk out, avoiding the need for traditional checkout queues. This streamlined process reduces waiting times, improves overall satisfaction, and increases customer loyalty.
2. Increased Efficiency: Self-scanning mobile checkout reduces the need for additional checkout counters and staff, allowing retailers to reallocate
resources to other areas of the store. Customers pick, scan, and bag items on their
own, check themselves out and take the items home without any staff involvement.
This increased efficiency translates into cost savings, improved operational productivity,
and the ability to serve more customers with limited staffing due to labor shortages.
3. Improved Store Layout and Design: Self-scanning technology can influence store
layout and design decisions. Retailers can reimagine their store layout as mobile
checkout does not take up space the way that cash registers of self-checkout kiosks do,
creating an open and inviting space. This redesign can enhance product visibility and
promote cross-selling opportunities, driving impulse purchases and boosting sales.
4. Integration with Loyalty Programs: Retailers can integrate self-scanning mobile
checkout systems with their loyalty programs. By allowing customers to earn and
redeem rewards seamlessly during the scanning process, retailers incentivize continued
engagement and repeat purchases. This integration further strengthens customer
loyalty and drives growth through increased customer retention.
5. Data Insights and Personalization: Self-scanning mobile checkout systems generate valuable data on customer behavior, preferences, and purchase patterns. Retailers can leverage this data to gain insights into customer needs, optimize inventory management, and personalize marketing strategies. By tailoring offers and recommendations based on individual shopping habits, retailers can enhance customer engagement and drive repeat visits. It is the only option to reach customers in the store when they are making a buying decision. For example, when customers scan an item, the app can show a recommendation for a complimentary item they are likely to buy as well.
6. Competitive Advantage: Implementing self-scanning mobile checkout technology sets retailers apart from their competitors. Offering a modern and convenient shopping experience differentiates them in the market and attracts customers who seek seamless transactions. In a recent survey*, 77% of U.S. shoppers said they would be more likely to shop at a store that offers scan-and-go. This competitive advantage can lead to increased foot traffic, customer acquisition, and market share growth.
7. Cost and ROI: The cost of implementing mobile checkout is vastly lower than for self-checkout kiosks or Amazon-go-like checkout. All that is needed is some store signage, a few tablets for staff, a lamp, and typically a self-service scale for produce. This frees up a store’s budget to invest in other growth areas and, combined with labor savings, makes mobile checkout the most profitable checkout method with the fastest break-even available today.
Overall, self-scanning mobile checkout technology empowers retailers to deliver a frictionless shopping experience, optimize operations, and leverage data insights for targeted growth strategies. By embracing these innovative solutions, retailers can enhance customer satisfaction, drive operational efficiency and achieve sustainable growth in an increasingly competitive retail landscape.
AWG has partnered with FutureProof Retail (FPR) to enable all members to benefit from these advantages through FPR’s Mobile Checkout Platform. For more information or to schedule a demo visit Futureproofretail.com or contact sales@futureproofretail.com.
* Source: “Scan-and-Go Shopping Customer Perception Report 2022”, Anyline
