AWG’s Shopper Engagement Platform (SEP) is your pathway to better sales and increased success in today’s digitally driven world. When customers are looking at their phones and computer screens all day, do they see you? Today’s consumers are using email, social media, and all other forms of digital marketing. Your competitors are flooding these spaces with content. Are you standing out with content of your own? Do you need help delivering your message and showing consumers the digital values they’re looking for ? Well, you are in luck. SEP has two digital programs to deliver that message along with coupon content that delivers value for your customers.
I need help with digital coupons and loyalty. Who should I turn to?
AWG’s long term digital partner, Givex (formerly Loyalty Lane), and the marketing team at AWG corporate provide the SEP program. Givex is AWG’s preferred partner in the space for digital coupons and loyalty. Our fifteen-year relationship with Givex has built strong data that is specific for the AWG independent retailer. And since they are true partners, their pricing is the best value in the marketplace.
Why is SEP powered by Givex?
Givex has given AWG retailers access to AI (artificial intelligence) that drives customer engagement and delivers relevant offers to your consumer. We send a personalized email on your behalf, called Money Saving Monday. This email uses AI to sort all of the available digital coupons and matches them with each shopper’s purchase history. The results speak for themselves. These efforts increase clips by a factor of 100, and the redemption ratio is a factor of ten. Givex has comprehensive reporting and will provide you with an account manager or the capability of running a number of reports based on this data.
Who is Givex?
Givex acquired Loyalty Lane about a year ago. They left all of the existing staff in place and only added value to their program. Givex has a few customers outside of the grocery segment. Maybe you have heard of a few of them: Marriott International, Major League Baseball, and many others.
How can AWG help drive my digital marketing?
The marketing team at AWG automates an email on your behalf with meaningful vendor-funded coupons. From that email, a consumer can clip coupons without having to log in to the website or app with the technology to identify that consumer directly through the email. This makes it easier for the consumer to engage with your digital marketing. This is just one example of support that comes from your AWG SEP marketing team.
Why are digital coupons important?
They provide value to the consumer without decreasing the margin. All the digital coupons contain discounts and value for your shoppers without eating into your budgets, making it a win for the consumer and a win for the retailer. All coupons on the SEP powered by Givex platforms are at 100% payback. This means that if a coupon has a value of $1.50, the consumer gets a $1.50 discount at the register, and the retailer will get that $1.50 back.
Why are digital coupons valuable to the retailer?
The simple answer is basket size. The average basket size of a digital coupon consumer is more than $30.00 than the consumer that doesn’t use them (data based on AWG retailers on SEP). The digital coupons drive sales in a way that have great impact on existing customer spend.
With so many digital options, why choose SEP powered by Givex?
Givex is AWG’s primary provider. For 15 years they have been at the cutting edge of development, and have created a program designed specifically to meet the needs of the independent grocery retailer. You would think with all of that technology and support it would be the most expensive program, but it’s not. SEP powered by Givex has one of the most value for dollar of all the programs available to AWG member retailers. They have upfront pricing and don’t charge extra for kiosk and other eComm integrations or per usage email fees.
How can I best utilize digital coupons to drive basket size and increase sales in an uncertain economy?
The SEP team is working with retailers all throughout AWG and one of our two solutions can work for you. For more detailed information, please reach out to Jeremy Butcher at Jeremy.butcher@awginc.com.
