Coupons are not a new concept. They successfully help attract customers looking to save money or give exposure to new items. They are a great tool to help fight the pain of inflation and rising food costs. In 2020, the number of digital coupons exceeded the number of paper coupons used by shoppers. Digital coupons are taking the success of coupons to a new level, all while cutting out the pains of traditional coupons: paper waste and fraud.
Today’s shoppers have smartphones or other ways to access the internet regularly. Digital coupons reach customers where they are now: online. This makes digital couponing convenient for customers. Instead of spending time finding, cutting, and then filing paper coupons, customers now digitally clip coupons anytime they want and store them on their smartphones or in loyalty accounts. They never worry about forgetting their coupons during a shopping trip because they are saved digitally for them.
Digital coupons are cost-effective. They save on printing, mailing, and redemption processing costs. By cutting paper out of the equation, there is less chance for copy, fraud, and manipulation of coupons. This will save money for brands and stores. Skipping the paper aspect of the coupon is also better for the environment and helps with AWG’s sustainability initiative.
Digital coupons are loaded with additional benefits for stores and brands. They increase traffic to a store’s website and loyalty program, drive brand awareness, offer value to the shopper, increase basket sizes, and provide valuable customer and sales data.
AWG Brands continuously invest in digital couponing. Available for each event, coupons from Best Choice, Clearly by Best Choice, and Best Choice Superior Selections save customers anywhere from $50 – 110 per month. Iron man signs, editable flyers, and social media graphics are created to help member retailers promote these digital coupons.
Learn more about AWG Brands digital coupons.
Not on a digital coupon program or have questions about getting started?
Contact Jeremy: Jeremy.butcher@awginc.com
