Value-conscious consumers are savvy. They don’t want cheap, they want the best product for the best price. So how do you make sure your store achieves that? Offer AWG Brands. A four-brand tiered offering from AWG Brands helps meet even the most budget-minded customer where they are along the brand continuum. They can choose from the opening price point option of Always Save or the national brand alternative assortment of Best Choice. They can explore Clearly by Best Choice’s portfolio of items that help deliver nutrition-driven products and the elevated everyday value Best Choice Superior Selections line that delivers a touch of something special. AWG Brands are designed to help you get customers in the aisle and build baskets all while delivering a price perception that helps you compete with value retail outlets.
Compete on Price
It’s no secret that the main driver of value retailers is price. Show customers the lowest price on the shelf every day with Always Save items. They are offered to directly help in this price perception and competition. The Always Save brand items are consistently assessed to ensure they give retailers an opening price point item and align with national pricing of Aldi, Dollar General and Great Value (Walmart) items. When the opening price point metric can’t be reached, the Always Save items offer the best price per unit of measurement. They can also help drive price awareness when customers are shopping for key items. Even when they don’t have high turns, they can help customers step up to other AWG Brands items on the shelf. For the Best Choice family of brands, suggested retail prices are designed to show value against the national or alternative private brand.
Compete on Quality
While pricing is the key driver for Always Save, the brand has made a commitment not to compromise quality. Always Save items are still tested regularly to meet product specifications and ensure that a lower price doesn’t mean consumers will be disappointed. In fact, all four AWG Brands offer a 100 percent guarantee on all items in the assortment. The products in the Best Choice family of brands all meet or exceed their national brand equivalents when it comes to quality so customers trading to more budget-friendly options won’t be disappointed.
Compete on Assortment
With more than 4,000 items across all four brands and across all areas of the store including fresh, health, and beauty departments, whether a customer is looking for a staple item in Always Save or a splurge item in Best Choice Superior Selections, they’ll find what they want if you carry the full assortment of products. While Always Save may have a smaller selection within a category, the Best Choice line offers more flavors and more variety. The Clearly by Best Choice assortment continues to grow with more customer emphasis on nutrition and Best Choice Superior Selections already offers products from Italian olive oils to indulgent frozen desserts as it aims to attract the curious customer with something they may not have seen before in their everyday grocery products.
