In planning a strategy to compete against the big box grocery retailers and large chains, independent grocery stores should double down on one of their biggest competitive advantages –your ability to innovate, differentiate and customize assortments.
VMC is helping to level the playing field for all AWG-VMC members and compete more effectively, by providing free access to the VMC Virtual Warehouse, a new service from VMC allowing all members access to a growing catalog of more than 6,000 new and trending specialty products (which is growing daily), which your big-box competitors do not have on their shelves.
Some highlights of the program:
- Products are shipped from the supplier direct to your stores or DC
- Easily engage with new brands
- Ongoing sales, promotions, and shippers on new products
- Integrated billing with VMC for purchases
- Free for VMC customers
Purchasing products from the VMC Virtual Warehouse will enable you to:
Easily set up new and trending items for your store. The VMC Virtual Warehouse gives you support at every step of the process to easily set new items up in AWG’s system. It also significantly decreases the time it takes to discover, purchase and reorder new items.
Never Worry About Overcommitting -Low Minimums. Order as little as a single case for one store or try multiple products across multiple stores. You can also quickly and easily test new products to find winners that resonate with your customers.
Target customers’ interests like never before. From gluten-free to paleo to keto, VMC’s Virtual Warehouse lets you buy specific categories and meet specific needs. Separate your store from big-box competitors with products matched to your customer’s interests, like supporting women-owned and minority-owned brands. The VMC Virtual Warehouse gives you the search tools to identify and stock the right products for the right customers.
If you need an account, it’s easy to get one set up:
- Go to the link: https://VMC.SFP.MARKET
- Choose “Don’t have an account? Sign Up”
- You will receive an email once your account has been approved
If you have multiple stores and require a custom deployment, simply sign up with the link above and a VMC representative will give you a call. Questions on the VMC Virtual Warehouse? email us anytime at info@specialtyfoodpartners.com.
