A few months ago, the AWG Deli/Bakery team set out to create its first private label offering. In figuring out what products to offer, they thought through where they might have the biggest impact for member retailers and how they could fill an immediate need, which can help grow store sales in highly competitive value-focused markets. 

The result of that brainstorming and research led the team to create the Always Save Value Bakery line of products that are ready to be put in stores now. 

Why might stores need a value bakery line in their store? There are several reasons, but they’re all aimed at moving product and reducing shrink. 

No Labor – Spend your valuable (and diminishing) labor dollars on other things.

Minimize Shrink – Only put out as much as you can sell in a couple of days. If you run out, you’re back selling product in about an hour after thaw time. 

Shelf Life – The new Always Save Value Bakery line has 7-12 days of ambient shelf life. That’s more than enough time to sell product without incurring shrink. Frozen shelf life on the items is six months or more.

Private Label offers exclusivity – The new Always Save line is exclusive to AWG retailers, so it’s something you can promote that’s only available at your stores. 

Helps you stay competitive – Always Save Value line gives you a way to COMPETE with extreme value retail competitors like Aldi and Dollar General.

In a February 26 Supermarket News article, retail expert Neil Stern of McMillann Doolittle said, “One-way grocers can better compete is through an enhanced value strategy. This includes three components: low pricing, a high-quality private-label program, and a ‘treasure hunt’ shopping experience.” 

The new Always Save Value Bakery line delivers 2 out of 3 (and the case could made for the third) of the needed factors to compete in today’s increasingly omnichannel retail world.

No bakery? No problem. The items are all retail-ready and require no labor. They come with $1, $3 or $5 stickers included in the box, so retailers can make an extreme value statement or retail them at any price you see fit. 

To get more information on the program, contact Senior Category Manager for Deli and Bakery, Kim Cates at kimberly.cates@awginc.com. She is more than willing to walk retailers through the assortment, make recommendations on variety based on volume and give tips on how to merchandise to maximize sales.