Now is the perfect time for stores to add more GM merchandise to your assortment! With increased traffic and new customers, make your store a one-stop-shop! The COVID crisis has people spending more time at home, whether it be cooking, entertaining or playing. Let’s surprise and delight them with new GM items to add to their carts.
Since competition is diverse, the team at VMC has created a unique, three-tier general merchandise program called Reimagine GM.
Reimagine GM consists of three distinct, approaches: one key seasonal, plus two incremental programs. The two incremental programs include: Major incremental events and GM Monthly WinCaps.
The two incremental programs are in-and-out, non-repetitive, and focused around today’s everchanging lifestyles and entertaining at home. The target market is women, children and Millennials. The product mix is relevant, trendy and fashion-forward designs to supplement current offerings.
Overall, VMC is finding new companies to source products, and expanding the size and diversity of the GM team that makes seasonal buying trips. By utilizing Reimagine GM, retailers can target new customers, become a destination for unique, seasonal offerings, and increase sales through impulse items.
To learn more about Reimagine GM, contact the VMC GM team: Dianna Taleck dianna.taleck@awginc.com or Brian Smith at brian.smith@awginc.com.
