University of Kansas Brand Management Challenge
- Each year since 2022, AWG Brands works with the University of Kansas Business School’s Brand Management class.
- The class is asked to develop a brand strategy, including sales, marketing, and consumer activation, for AWG Brands.
- The winning team receives a scholarship from AWG and all of the students in the class receive AWG Brands product goodie bags.
University of Illinois Data Projects
Understanding Engagement in the AWG Brands Save-A-Label Program
- The project assessed the Save-A-Label program’s participation between 2018 and 2024, while understanding participation trends to help generate more targeted engagement.
- The students summarized the historic engagement of the program, including organization participation, their location, and how often they redeem labels.
- The students provided an overlay of the organizations that currently participate compared to the stores AWG Brands are sold in to give a greater understanding of overlap.
Email Effectiveness When Changing Cadence
- The project assessed the email viewership and engagement of retailer emails sent over the past two years, while understanding how engagement has changed.
- To understand the effectiveness of the emails, the students:
- Reviewed two years of email open rates, views, and clicks.
- Compared the differences between the two years
- Overlayed the engagement in emails with the AWG email lists to understand which members and teammates are most engaged.
University of Central Missouri – Student Agency
- AWG Brands worked with the Public Relations student-run agency, Innovative Public Relations.
- The students worked on the public relations efforts for the launch of the new pet brand, Pure Wonder by Best Choice.
- The students created a media kit, including news releases, fact sheets, and more, and helped plan a media event for the 2025 AWG Innovation Showcase.
Community Skills
AWG Brands participates in and supports various organizations’ annual initiatives to educate AWG teammates, member retailers, and consumers in effort to drive product sales.
- PLMA Store Brands Month
- Highlights the importance of private brands.
- NFRA Frozen Food Month
- Showcases the AWG Brands line of frozen foods.
- NFRA Dairy Month
- Focuses on the AWG Brands line of dairy products.
- FMI Family Meals Month
- Promotes the benefits of sharing a meal together.
