Facebook Instagram Linkedin Twitter
HomeBrandsAWG Brands History

AWG Brands History

Keeping up with consumer trends for almost 40 years!

-

1984

Always Save & Best Choice brands products available in stores for the first time.

The initial Always Save launch included 140 items and promised quality products at the best everyday price. Best Choice items were developed to compete with national brand equivalent items.

1985

One year after launch, Always Save and Best Choice case sales topped $13 million.

Always Save had grown to 445 products and Best Choice had in excess of 360 items.

1988

Best Choice Save-A-Label launched.

After one year, 3,700 groups had signed up.

1991

Best Choice Premium brand launched with 13 SKUs.

1994

Best Choice Value Club launched as a 70-SKU product line of value size and club pack products.

2000

Best Choice Superior Selections launches initially as a multi-serve frozen entree program with 12 SKUs.

2004

awgbrands.com created – Always Save & Best Choice celebrate 20 years.

2005

Always Save gets an updated label design – AWG begins carrying IGA products to serve IGA retailers

2007

Best Choice Clearly Organic introduced to the market with more than 100 items.

2010

AWG Brands sales reach $1B annually.

2012

Superior Selections brand returns with 112 premium, top-tier products.

2013

AWG Brands win “Most Outstanding Private Label” from Private Label Magazine.

Best Choice and Clearly Organic begin packaging design updates with the Best Choice food logo getting updated to change the script font.

2014

Best Choice Clearly Organic re-introduced.

2017

Clearly Organic is rebranded Clearly to encompass Gluten Free and Free From products in addition to Organic items.

2018

Always Save logo gets an update and packaging refresh begins.

2019

Clearly brand reincorporates the Best Choice sub brand.

2020

Best Choice Superior Selections relaunched as elevated everyday value tier with a new look.

2021

Best Choice Superior Selections Frozen Desserts win GDUSA design award.

2022

Best Choice food, over-the-counter, and vitamin redesigns start along with a complete redesign of the Clearly by Best Choice line.

Previous article
Independent Retailers
Next article
Connecting for Success

RELATED ARTICLES

Must Read

i17

Celebrating 40 Years of AWG Brands

As the calendar turns to a new year, it’s time to celebrate another milestone: 40 years of Best Choice, the flagship brand in the AWG Brands portfolio. From the beginning, the goal of Best Choice has been to perform equal to or better than nationally branded products. It has also always carried a 100% customer satisfaction guarantee.

Brand Spotlight

i17 AWG Brands

Create Excitement at Shelf with AWG Brands

i17 AWG Programs

AWG Programs

i17 Holidays

Dia de los Muertos

Dia de los Muertos, or Day of the Dead, is an ancient Mexican holiday that dates back more than 3,000 years. It celebrates the lives of deceased loved ones and welcomes their souls for a brief reunion. Altars or memorials are often created with photos, favorite foods, candies, drinks, and candles to honor those who have passed away.

Festive Promotions

i17 Holidays

Harnessing the Holiday Spirit: Three Ways Retailers Can Celebrate Nonprofits

i17 Holidays

Next-Level Tailgating

i17 Holidays

COMPETE Magazine is an AWG publication featuring strategies, tips, industry insights, and practical advice on today’s most relevant and pressing topics. Each issue includes information on the competitive grocery landscape and how retailers can continue growing their business in the face of modern challenges.

━ follow us

© COMPETE Magazine 2024 | All rights reserved

Exit mobile version