Introduction: 2007 Products offered: 212 Categories covered: 14 Departments: Center Store, Frozen, Dairy Top categories: Snacks, Spices/Seasonings, Baking Products Brand Role: Margin enhancer, image creator Positioning: High quality, minimally-processed lifestyle products Consumer Profile: Nutrition-conscious and health-aware consumers Comparable items: Organic and specialty national and competitor private brands Organic, gluten free, plant-based, and more. Clearly by Best Choice™ products are free from artificial flavors and synthetic colors and help support your lifestyle wherever you are. They’re also 100% guaranteed. Better-for-you products you can trust at a price you can afford. Clearly by Best Choice products and labels are all developed and owned by AWG. Clearly by Best Choice™ is a registered trademark of AWG.
Bestchoicebrand.com
With a focus on claims and health benefits, communication of the free-from brand promise sits at the forefront of this design.
The design architecture focuses on typography as the main visual point of interest for the packaging. The natural look of the design is inviting and lets the product claims and communication stand out, while a muted background color conveys a “better for you” feeling. Small areas of bold color enhance shoppability, while simply composed imagery is used sparingly to maintain the type-driven approach of the design.”
Illustrations: “Simple and rustic-themed illustrations relate to the product value and add visual interest.”
Logo: “Clearly by Best Choice extends across the entire product display panel and can either have “by Best Choice” to the right of Clearly or below it. “By Best Choice” is always used along with Clearly to show the relationship to the recognized and trusted Best Choice brand. The blue and green of the logo evoke trust, reliability, and nature”
Free From: “Free from attributes are vertically oriented to make packaging visually interesting. Customers can trust this Free From promise means the components of their products are well-intentioned”
Photography: Simplified product photography is minimized to maintain emphasis on the Free From promise of the brand. Photography speaks to the primary key ingredient or flavor profile of the product.
Product description: “Color comes into the Clearly by Best Choice packaging in the product description area. This helps consumers understand when flavor or variety changes.”
Facts up Front “Clearly by Best Choice makes it easy for consumers to understand key nutritional facts of the products with prominent Facts Up Front” Facts Up Front is a simple and easy-to-use labeling system that displays key nutrition information on the front of food and beverage packages.
QR code “QR codes link to product landing pages on bestchoicebrand.com. Clearly by Best Choice wants to be as transparent as possible with consumers about how their products are sourced and what they contain.”
100% Guarantee “Clearly by Best Choice products come with a 100% customer satisfaction guarantee. In fact, if a customer is not fully satisfied with a Best Choice product, they can return it to the store or let the AWG Brands Customer Service team know and receive a full refund.”
Clearly by Best Choice products and labels are all developed and owned by AWG.
