Introduction: 2020
Products offered: 128
Categories covered: 22
Departments: Center Store, Frozen, Dairy
Top categories: Condiments/Sauces, Candy, Crackers, Salt/Seasonings/Spices
Brand Role: Margin enhancer, profit contributor, excitement creator
Positioning: Elevated Everyday Value
Consumer Profile: At-home chefs, entertainers, and palate explorers
Comparable items: Specialty national brands and competitors “best” private brands
Food should be savored, loved, and enjoyed whether alone or with family and friends. Best Choice® Superior Selections® products are quality, delicious products that complement your favorite recipes, add a touch of something special to weeknight dinners, or provide a sweet treat to end your day. Carrying a 100% guarantee, Best Choice® Superior Selections® products help you elevate your everyday meals at a price that feels just right.
The background photography is the distinguishing factor for the brand. The food takes center stage, making it an appetizing engagement for the consumer. The consistency of the communication panel with its simplistic styling allows for very easy navigation of the packaging, making the shopping experience effortless for the consumer.
bestchoicebrand.com
Logo: “Best Choice Superior Selections blends the original Best Choice logo with the script subname Superior Selections to communicate the elevated nature of this brand.”
Product description: “The color strategy of Best Choice Superior Selections communicates SKU differentiation with the consumer. Best Choice Superior Selections has a unique, yet consistent font across packaging to help with identification and brand consistency.”
Facts up Front “Best Choice Superior Selections makes it easy for consumers to understand key nutritional facts of the products with prominent Facts Up Front” Facts Up Front is a simple and easy-to-use labeling system that displays key nutrition information on the front of food and beverage packages.
QR code “QR codes link to product landing pages on bestchoicebrand.com. Best Choice Superior Selections wants to be as transparent as possible with consumers about how their products are sourced and what they contain.”
100% Guarantee “Best Choice Superior Selections products come with a 100% customer satisfaction guarantee. In fact, if a customer is not fully satisfied with a Best Choice product, they can return it to the store or let the AWG Brands Customer Service team know and receive a full refund.”
Best Choice Superior Selections products and labels are all developed and owned by AWG.® Best Choice and Superior Selections are registered trademarks of AWG.
